Our mission and values

Mission Statement

At Spoke and Stone, we produce premium cycling apparel for Kiwis, crafting high-performance jerseys, bib shorts, jackets, and more from quality Italian fabrics (complete with renowned Elastic Interface pads). Our goal? To eliminate middlemen, drop inflated prices, and end sausage-casing fits. Instead, we deliver kit that looks sharp, feels fast, and rides real, made with the very best materials and design, without the premium price tag.

Core Values

1. Real Fit, Real People

We design gear made for real bodies, not marketing templates. Every piece embraces comfort as much as performance. (“No sausage‑casing fits.”) 

2. Premium Made Accessible

Top-shelf Italian fabrics and elite pads shouldn’t come at elite prices. We are uncompromising quality, so you ride faster without breaking the bank. From absolute top end training jerseys to the very best aero performance, we make it accessible to everyone.

3. Honesty and Integrity First

No middlemen, no inflated prices, just direct, transparent value. We believe in radical simplicity and integrity in pricing. We tell it like it is, and our integrity and fairness is core to all our actions. In other words, we really don't like marketing spin, exaggerations and puffery.

4. Form Meets Function

Cycling apparel must seamlessly blend performance and aesthetics. Ours looks sharp and rides even sharper. We want people to feel great when riding.

5. Kiwi Spirit

We're built for the New Zealand rider, whether you're cruising to your local café or hammering gravel roads, our gear supports your ride—and your life. That is who we are, you'll find us on a gravel trail, riding the Wednesday bunch rides, racing the local club series right beside you.