We were over it.

Over the sky-high prices.
Over the sizing that only fits 14-year-old Belgian climbers.
Over the lack of decent options for real riders, unless you fancied squeezing into a sausage casing just to look “aero.”

So we did something about it. We developed our range to be the best of both worlds, designs for those that want to be aero racers and designs for the  mortals that want the high end racer features but in cuts and designs that they don't need a crowbar to squeeze into.  Priced at a level that makes high end accessible and affordable to all.

Spoke and Stone was born out of frustration and fueled by passion. We love high-performance cycling gear, the kind that feels fast, fits well, and looks bloody sharp. But we also know that not every rider wants to (or can!) pour themselves into gear that’s two sizes too small just to be taken seriously. And most of all we don't believe people should have to pay over $500 for a quality set of bibs and a jersey!

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That’s where we come in.

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We make our premium cycling apparel from the world’s best fabrics, yes, the same Italian fabrics you’ll find in the high-priced gear. We design our kit to fit real humans with real bodies. Whether you’re hammering a gravel climb, racing the front of the bunch, rolling to the local café, or just out to enjoy the ride, we’ve got you covered.

Fits for climbers. Fits for weekend warriors. And everything in between.

Most of all. No middlemen. No inflated prices. No looking like a mobile billboard. 
Just top-quality kit at a fair price, because everyone deserves to ride in comfort and style.

We back our gear 100%. We ride our gear, wash it, race it, train in it. We test it in harsh conditions. If you’re not stoked with your kit, send it back for a full refund.*
(*Ts & Cs apply, but we’re fair.)

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Because cycling should feel good-- everywhere.

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For racers, roamers, and weekend warriors alike.

Welcome to Spoke and Stone.
Ride real. Look sharp. Pay less.​​